Rajeshwari Paul

About Me

I am a Data Analyst skilled in SQL, Power BI, Tableau, and Excel, with experience in transforming raw data into actionable insights. I have worked on projects such as Population Analysis and Sales Analysis, focusing on creating dashboards, KPI reports, and business insights that drive decision-making. With a strong foundation in data cleaning, transformation, and visualization, I ensure accuracy and clarity in reporting. Additionally, I bring experience in Google Ads, Analytics, and Tag Manager support, enabling me to bridge technical solutions with business needs. I am passionate about leveraging data to solve problems, improve processes, and support strategic growth.

Profile Summary

  • Data Analyst with hands-on experience in SQL, Power BI, Tableau, and Excel for data analysis and visualization.
  • Proficient in building interactive dashboards, KPI reports, and business insights to support strategic decision-making.
  • Experienced in projects such as Population Analysis and Sales Analysis, delivering meaningful insights from raw datasets.
  • Strong foundation in data cleaning, transformation, and visualization to ensure reporting accuracy and clarity.
  • Proven ability to collaborate with cross-functional teams and clients, ensuring data-driven solutions align with business goals.
  • Background in technical support for Google Ads, Google Analytics, and Google Tag Manager, with expertise in troubleshooting and implementation.
  • Passionate about leveraging data to solve business problems, enhance processes, and drive continuous improvement.

Technical Skills

SQL (Joins, Subqueries, Data Modeling)
Power BI, Tableau, Excel
Dashboarding, KPI Monitoring
Statistics, Forecasting, Data Interpretation
ETL, EDA, Data Cleaning
Google Analytics, Tag Manager
Communication, Problem-Solving
GitHub
Statistics

Professional Experience

Operations Analyst

FADV, Bengaluru

2024 – Prsent

  • Conducted background verification processes with a focus on drug testing for US employees, ensuring compliance with client and legal requirements.
  • Managed sensitive employee data with accuracy and confidentiality, streamlining verification workflows.
  • Coordinated with internal teams and clients to resolve discrepancies, improving turnaround time for reports.
  • Maintained high quality standards by adhering to established compliance guidelines and SLAs.

Senior Associate

Cognizant Technology Solutions, Bengaluru

May 2023 – Oct 2023

  • Supported clients in troubleshooting and optimizing Google Ads Conversion Tracking, Google Analytics, and Google Tag Manager implementations.
  • Provided technical consultation on product feasibility and deployment, ensuring smooth client adoption.
  • Delivered customized solutions to advertisers, improving tracking accuracy and campaign effectiveness.
  • Collaborated with cross-functional teams to resolve technical issues, improving customer satisfaction.

Associate Consultant

Regalix India Pvt. Ltd., Bengaluru

Aug 2022 – May 2023

  • Partnered with Google clients worldwide to implement and troubleshoot Ads Conversion Tracking solutions.
  • Assisted advertisers in integrating Google Ads, Analytics, and Tag Manager on websites, ensuring accurate campaign measurement.

Projects

Pizza Sales and Performance Analytics.

Performed end-to-end SQL analysis of a pizza chain’s sales data to uncover trends in revenue, customer behavior, and product performance for strategic decision-making.

  • Tools Used: SQL Server
  • Performed end-to-end SQL analysis of a pizza chain’s sales data to uncover trends in revenue, customer behavior, and product performance.
  • Wrote advanced SQL queries (joins, CTEs, subqueries, aggregations) to analyze sales patterns, top-selling items, and category segmentation.
  • Delivered insights on peak sales hours, weekly performance, and demand patterns to support strategic decision-making.

Euromart Sales Analysis

Developed Power BI dashboards using cleaned SQL data to analyze sales performance, track KPIs, and provide insights on revenue growth and regional profitability.

  • Tools Used: Power BI, SQL
  • Collected and cleaned Euromart sales data using SQL to ensure accuracy and consistency.
  • Developed interactive Power BI dashboards to track KPIs such as revenue growth, regional sales, and product performance.
  • Identified top-performing categories and underperforming regions, providing actionable insights to improve profitability.

Population Analysis

Built Power BI dashboards from Excel-prepared data to analyze demographic trends, regional variations, and population segmentation for strategic insights.

  • Tools Used: Power BI, Excel
  • Performed data preparation and cleaning in Excel before importing datasets into Power BI.
  • Created interactive dashboards to analyze demographic distribution, growth trends, and regional variations.
  • Provided insights into urban vs. rural population trends and age-group segmentation to support strategic decision-making.

06/2024